Cheyenne’s Photo in Daily Candy


May 26, 2011 | Kids Everywhere
A Bikini with More There
Nono by Noelle Swimwear

nono by noelle swimwear!

Your personal knowledge of bikinis involves awkward tan lines and self-loathing. But you’re determined to make swimwear a more rewarding experience for your daughter.

Nono by Noelle can help.

The debut collection of bathing suits for minis is more than meets the eye. Designer Noelle Vazzano uses proceeds from the collection to support children receiving cancer treatment by giving them canvases, brushes, and paint to fuel their creative spirits. In turn, Nono by Noelle uses the kids’ inspired artwork on the fabric for the suits.

This season’s line showcases 4-year-old Devon’s masterpieces on a fringe bikini, cutout one-piece, ruffle halter, and other styles.

Each bathing beauty is currently made to order. Just send in your suit choice, color/painting selection, and child’s size. In three weeks, custom swimwear arrives at your door.

Sounds like the perfect fit.


Daily Candy always delivers yummy news, but this story is particularly sweet.  Cheyenne Ellis supplied the photo for this article in Daily Candy Kids, which focuses on a line of swimwear called Nono by Noelle.


This is fashion with a mission: to lift the spirits of children fighting cancer.  Proceeds from the swimwear buy art supplies, which kids who are undergoing cancer treatment use to create artwork.  Their designs are then made into the very swimsuits pictured here.  Talk about beauty on the inside and out.


Cheyenne informed us that one of the models actually made the paintings that were used to create the patterns for all of the suits.  “It’s a great line with such a fun concept,” Cheyenne said.  “I was really honored to be a part of it.”


Nono by Noelle’s slogan is “”  It’s an incredible vision.  Pass it on.


Check out more of Cheyenne’s work for this organization and learn more about their story at


Ellis & Peterson:ESPN

Pro surfer Lakey Peterson is an incredible role model – who looks like a supermodel!  No wonder she’s gracing the cover of ESPN’s RISE magazine, a publication that focuses on women’s sports and encourages young women by featuring athletes like Lakey.

Alyssa Pizer Management’s Cheyenne Ellis took this cover photo just before Lakey jumped on a plane to Australia for a surf competition.  Lakey’s just sixteen, but is set to be the next big star of women’s surfing.  She’s not letting success go to her head, though.  Cheyenne has this to say about the surfer girl: “…she’s a sweetheart, grounded, donating her time to charities, and proving to be a great role model for other young girls in the sport.”  We’re so happy Cheyenne captured this remarkable young lady in her element in Santa Barbara, her favorite spot to surf.


Cheyenne’s Tales from the Set: Sharks,Wind, and Flat Abs, oh my!

Fitness magazine ran an additional cover for the month of June and I just got my hands on it. I love how happy it looks when the situation was actually a little intense .. the wind was howling, I was standing up on a pier, and had assistants in the water and hanging from the pier holding reflectors and scrims. As I’m shooting I see a small shark swim underneath her, and decided to wait until it passed under her before I said anything to anybody. Kathy was a total trooper, let me finish shooting. We found out that it was just a sand shark, and he was harmless, so we all got back in the water for another cover try. For more tales from Cheyenne, view her blog at

Deborah Keaton: Art Director

Alyssa Pizer Management wants to celebrate one of our biggest inspirations, art director Deborah Keaton.  She has worked with Don Diaz on Disney photo shoots for nearly ten years.  Such a long history means they’re extremely comfortable working together – and they’re both Scorpios, so they even match up astrologically!

Whatever it is that has created such a strong partnership, something’s definitely working right for this pair.  Don praises Deb’s ability to always have a clear vision, which makes his job a lot easier.  Deb loves that Don understands the look and feel of Disney, which she says can be hard to get just right.  Together, they consistently meet – and usually exceed – the client’s expectations.

Deb’s website says, “Some designers leave a stamp on their client’s work.  Deborah leaves a smile on their face.”  I think she should add that she also leaves a smile on the faces of people she has collaborated with.  APM is certainly smiling because of her!  Thank you, Deb, for your inspiration.

“Someday” by Philip Harvey


Philip Harvey: Someday for Focus Group West from Alyssa Pizer Management on Vimeo.

Alyssa Pizer Management works with photography as well as motion videos, such as this inventive editorial piece “Someday” by Philip Harvey. The video is made using the stop-action technique, which is visually stunning. It’s so well done that I at first thought it was a music video. It’s actually an editorial piece for Focus Group West eyewear. I would buy any sunglasses that would make me look this good!
The video features the song “Almost Everything” by Wakey! Wakey! It’s definitely something to check out if you’re in need of a pick-me-up. The refrain “It feels bad now but it’s gonna get better” will lift your spirits – or at the very least get you tapping your feet to the rhythm. Philip Harvey could coin dance moves from this video. The stop-action technique creates some movements that I think would look great on the dance floor. Could stop-action dance be the next big thing? With Focus Group West eyewear, I think you could make it work.

Ophelia Chong

Now that my new website is finally launched, I thought it would be worthwhile to share some of my thoughts about what I learned during this process.  Like
 any successful rep-photographer relationship, it would never have happened if I had not found the right person with whom to collaborate.  Sometimes, it
 takes seeing what you don’t want in order to figure what you do want.  In
 my case, I went through three rounds with different designers before I found
 Ophelia Chong.

From the moment I heard her speak at a seminar on social marketing, I understood that she had a grasp of what I was looking for.  If you’ve already read Ophelia’s post on this blog, you know that she was asked to do that speech only fifteen hours before it happened because the original speaker canceled.  What a lucky twist of fate for me.

Ophelia’s combination of creativity and quick thinking (how many people do you know who could wing an hour and forty-five minute speech?) have made her a joy to work with, especially throughout the ad hoc process of launching a website.  She’s the kind of person who tackles any challenge with grace and incredible smarts.  The results are Alyssa Pizer Management’s beautiful, easy-to-access online and offline marketing materials – all for which I have Ophelia to thank!

Learn more about Ophelia Chong and see some of her work in this recent interview for The 22 Magazine:



One of the main reasons I wish I lived in France is that culture is on every corner.  Not only that, but the people there cherish it.  The infrequently published magazine Egoiste represents that perfectly.  Issues come out just every couple of years and with each it seems like you’re catching a glimpse of the most important cultural events of the time.  Indeed, the aim is to do just that.  They only include people, events, and ads that will matter years from now and stand the test of time.

Check out the latest issue, which is on stands now.  One version features Keira Knightley and the other features French performer James Thiérrée, so there’s something for everyone.

Read more about the Egoiste in this article on The Daily Beast – and make sure to savor it like a fine French wine.


Shannon Greer: Charlotta Janssen Paints Freedom Riders

May 4, 2011 marked the 50th Anniversary of the Freedom Riders, a group of protestors who rode a bus across the country to
protest segregation. Shannon Greer directed this video that captures artist Charlotta Janssen’s passionate response to this

Janssen’s work focuses on the Freedom Riders’ mug shots as a sort of celebration of their story. Instead of hiding the mug
shots away in shame, she wants to commemorate these incredible individuals, spending a lot of time to get each portrait
just right. In this video, Greer returns the favor by capturing Janssen’s unique character, highlighting her passion for the
subject as well as her artistic technique.

Janssen’s portraits will be open for view on June 18th, 2011 at the Downtown Public Library in Nashville, TN, where the

Freedom Rides originated.

Shannon Greer: Charlotta Janssen Paints Freedom Riders

Shannon Greer: Charlotta Janssen Paints Freedom Riders from Alyssa Pizer Management on Vimeo.

How To Succeed in Social Marketing Without Really Trying by Ophelia Chong

I fell into Social Marketing, I didn’t even know I was doing it until I started seeing the results of my playing around on Flickr and Twitter. I joined Flickr in 2006 and Twitter in  2007, both of which I used as an outlet for my art and writing during the time that I was creating my fourth career as a lay-about artist with internet access and caffeine.

Twitter opened the world to me and allowed me to meet people I would’ve never met offline, some of those online friendships went offline and into career opportunities. Flickr brought my illustration and letterpress work out into a virtual gallery that publishers and galleries could view; by keywording my work properly, they found my work easily through Flickr search. Since 2006, my artwork has been published in over 10 books and shown in nine galleries; and I have been writing commentary for KCET since 2009. All of this was done without any print promotion, eblasts or cold calls. It was done by learning how to keyword, how to interact with a virtual audience and how to use the tools available to anyone with an attention span.


Fifth Career


Now I teach the “Marketing and Self-Promotion” class at the Art Center College of Design to photography students. I have spoken to graduating students at USC, Spotlight Gifted Students at the Music Center, and also via virtual Skype seminars for the ASPP.  The most recent seminar was at the Palm Springs Photo Festival in March.


Opportunity Calling


The phone rang at 11:45 pm on Sunday night. Luckily for me (and them) I was up watching the 543rd rerun of my favorite Law and Order. It was a slightly panicked call asking me to fill in for the speaker who was supposed to lead the seminar in 15 hours. I said “yes, okay”, without really asking what I was supposed to talk about other than Social Marketing. I was going to wing it. The next morning I checked the website and looked at what I was supposed to actually do. “Oh oh”, was my first thought. I had to fill an hour and forty five minutes with great ideas on how to market your business via the internet. But then the other half of my brain kicked in and said “you love talking, you’ll be fine”.


And that is where I met Alyssa Pizer.


She sat up front, with pens, a pad of paper and her Blackberry. She reminded me of the eager student on the first day of school, she looked like she was going to either give me an apple or hurl it at me. She kept me on my toes by asking questions that made the time fly and before I knew it, it was 4:30pm. We talked after and found common ground in how we love a great deal and I loved her way of telling it the way it is.


And here we are.


That day, Alyssa hired me to help her with her marketing. Over six weeks we worked together on her online and offline marketing plan, with the help of her amazing assistant Haven.

While her talented website team launched, we worked on her blog, eblasts, twitter, Facebook, and Linkedin.  With this interconnected constellation of links and keywording, anyone searching for Alyssa Pizer and her photographers will be able to find her. Simply put the internet works for you when you give people multiple ways to find you.


Tips / Ideas / Resourses
Google Tips
Add your URL to Google:
Google will add and update new sites to their index each time they crawl the web, and they invite you to submit your URL 

Add your business to Google Maps
You must have a Google account (gmail)

With your free Google Places account you can:

  • Be found
    Verify your information to make sure people can find you on Google
  • Stand out
    Engage customers with photos, coupons, public responses and more
  • Get insights
    Use info about your listing to make smarter business decisions

Marketing Resources:
Source Books and Web sites:
Alternative Pick

Template Websites for Photographers:
Other Peoples Pixels
Click Booq
Blue Domain
Site Design Works
Big Folio
Creative Motion Design
Pixel Post
Movable Type/
Wordpress (Big UP)

Statistics: google analytic 

Mailing Lists and Databases: Adbase (, Freshlists, Agency Access, Adweek list

Portfolio Supplies:
Brewer Cantelmo:
House of Portfolios:
Lost Luggage:
Kolo Books:
Light Impressions:
Kate’s Paperie:
Molly West Handbound Books: )
Pearl Paint:
Book Binder Alice Vaughan:

Alternative Promotion and Entrepreneur info:
Kick Start (pledged funding for start ups)
MINT Entrepreneurial Organization at ACCD
Caltech MIT Enterprise Forum
CMYK free student portfolio C(MY)K
Kriystina Castella

Print on Demand Books and Publishers:
Blurb :
Asuka Books :
My Publisher:
A&I lab:
Moo :
Modern Postcard:
magcloud: publish your own magazine

Twitter Tools to make it easier to use:
Seesmic is a powerful collection of social management tools that provide businesses and individuals
with everything they need to build their brand online. With applications on every platform,
Seesmic is the most comprehensive solution on the market.
TweetDeck is your personal browser for staying in touch with what’s happening now, connecting you with your contacts across Twitter, Facebook, MySpace,
Follow me on Twitter: @ophelia