Don Diaz’ recent ad campaign for Target highlights photography at its best. A particular photo in the bunch is able to say so much without using any words at all.
The photo features kids modeling $5 t-shirts and $7 pants and leggings. It looks like a typical ad, but something is different: one of the models has Down syndrome. A parent of a child with Down syndrome noticed this, though most people would have probably looked right past the image without seeing anything unordinary. And that was the whole point.
Read more about the parent’s perspective on the whole thing in this touching blog post: http://noahsdad.com/target-down-syndrome/
